Internet Marketing

Running a YouTube campaign isn’t as complicated as you think. If you’re looking to build your network of followers, advertise a product, service or promotion, or simply make your video content visible to a wider audience, all you need are two things: a YouTube channel [Read More]

The Google Display Network is a collection of websites, such as Gmail, YouTube, and Blogger, that display AdWords ads. Millions of Internet users see these ads. Despite this wide reach, small businesses are anxious about leveraging AdWords due to the high prices of keywords. Don’t [Read More]

Ever since Google launched the Panda update, they’ve made it clear that they aren’t concerned with the businesses that are setting up websites. Their objective is to provide the best possible surfing experience for the user. If that means driving traffic away from subpar sites, [Read More]

Marketing is always a tricky task for lawyers and their respective firms. Being legal professionals, you’re bound by certain rules and codes of conducts that limit what you can and cannot advertise, be it online or offline. Oftentimes, the wrong way of marketing your firm [Read More]

With every Google update comes the inevitable backlash of penalties. These can set your site back a considerable amount in the race for higher rankings. When that happens, you can (almost) kiss your site goodbye. It takes quite a lot of time and resources to [Read More]

A logo serves beyond being your brand’s visual cue. It’s what characterizes your vision and mission, establishing the connection between your business and your customers. An effective and memorable brand design has the following characteristics: creative, minimalist and recognisable. Many graphic designers think that these [Read More]

Let’s face it: Many people do bad things to succeed. In the online business world, those eager to earn more money and increase their presence have taken bad SEO practices. If a competitor does this aggressively, for instance, they will take down a specific site. [Read More]

Image by @kmeron | Flickr Nest Labs, the US tech company recently bought by Google, has decided to stop selling its Nest Protect fire alarm because of a safety concern. Safety issue The company said that during lab testing, they found out that consumers could [Read More]

Search engine optimization is a digital marketing practice that is ever-changing. It’s not uncommon to find strategies that were once the pillar of SEO to be useless in today’s web development. In fact, yesterday’s tactics may land you in the blacklists today. This is why [Read More]