Google has over billions of searches every day for different kinds of topics. A recent study shows that about 10% of online searches refer to more in-depth content than quick answers. Most users prefer learning broader topics and getting better information. This is why Google recently launched a new feature to drive well-written and well-researched content in search results: in-depth article listings.
In-depth article listings feature broader topics with longer-form of content from credible sources. These appear much like news results, as they show blocks of rich SERP elements. The main idea for in-depth articles is to have original, non-commercial, and well-researched content. It’s not just about promoting or “selling” a product or service, as it focuses more on maintaining relevancy.
Google didn’t state in its official blog how the algorithms work, but it revealed that results focus on signals that consider high-quality content. This algorithm is designed to let users learn more information during their search query.
So, how do you rank for this type of listing? Here are a few steps you can follow:
Use Schema.org Article Mark Up
Schema.org Article markup helps search engines recognize optimized Meta Data across webpages. The optimized Meta Data contain on-page SEO elements such as page title and description that readers see in SERPs. These aim to help search engine spiders find, index, and better understand content. With an optimized Meta Data, your content will not only get better position in search results, but readers will most likely click on the page. If you’re getting a private label reseller service, make sure to add the following attributes for your in-depth article listing:
• SEO title tag
• Optimized image
• Publication date
• Article body
Implement Authorship Markup
When it comes to creating quality content, it matters who you are representing. This is what Authorship markup aims to prove. Authorship markup lets you display information in search results for every piece of content you publish. It appears on SERPs for a certain phrase and lets Google know that a real person created the content.
Authorship markup helps you stand out and gain higher clicks. According to Marketing Technology, there is a 484% difference in click-through rates on links with authorship than those without it. This goes to show how people are more encouraged to look at your in-depth articles, validating your authority and credibility.
Focus on Proper Pagination and Canonicalization
Some online publishers split articles into multiple pages for a better user experience. While this approach might help readers scan through the content, this might lose the extent of the article’s depth. This is where proper pagination and canonicalization come into play.
Pagination and canonicalization takes a more profound approach when it comes to in-depth articles. Proper pagination markup like “rel=next” and “rel=prev” can help search spiders identify the scope of your articles. Canonicalization, on the other hand, helps Google identify which URL sets contain the same content and which page is most relevant to display in search results. Before you start using these attributes, be sure to add the right tags. This way, you can better optimize your content.
Add Your Logo
A logo helps users and search engine identify the source of the article, which, in turn, enhances authority. The logo can serve as your default image or icon that appears on search results. What’s great about having this is users can distinguish your brand from others immediately when making search queries.
You can add your logo in two ways. You can choose a logo and link it to your website so users can determine the relevancy of your content when making queries. You can also add logos for in-depth articles by using organization markup. This connects your site to an image, which helps spiders determine the location or landing page of your official logo.
Google still highlights the best of the best content, regardless if it’s a personal blog or a local news update. This means that articles with more quality backlinks, proper markup, shares, and followers have the advantage. To be successful in this game, have a private label reseller program supporting these attributes. This can give you better brand exposure while getting your articles on the search spotlight.