Free software updates and third-party applications make Glass more useful every day, and it’s not too soon for marketers to start paying attention to it. Glass makes it possible for entrepreneurs to literally put their services right in front of customers’ eyes. But it’s also a paradigm shift from marketing as we know it.
Ads Will Be Saying Please, Not Sorry
There won’t be any unwanted advertising, as Google’s policies specify that apps can’t take unexpected actions, and they can’t “use users’ personal information without getting consent from the user.” This means that the common web practice of transacting in user data won’t work on Glass, and marketers must take a transparent, permission-based approach to interacting with customers on the device.
A Focus on Service and Utility
The experiences that work best on Glass deliver something useful at the moment when customers need it. These glasses extend the utility of the user’s smartphone–they’re not radically new activities but Glass makes these activities more convenient and hands-free.
Line up partnerships for auto-tagging and smart content. Apps exist today that will make Glass-created content more useful. Ditto, a Facebook app that autotags brands in photos, seems custom-made for Glass, where the wearer is on the move and doesn’t have time to tag photos manually.
All these and a whole lot of useful features are included in the new Google Glass.