With every Google update comes the inevitable backlash of penalties. These can set your site back a considerable amount in the race for higher rankings. When that happens, you can (almost) kiss your site goodbye.
It takes quite a lot of time and resources to bounce back from these penalties. Not to mention all the lost revenue that comes from them. ZooSEO suggests having a profitable online presence to make it in this business. As prevention is often better than cure, here are the best practices you should observe for the remainder of 2014 and well into 2015 to protect your site from Google penalties:
Strengthening Brand Signals
Google has a particularly soft spot for strong brands. They rank them better, and they benefit from having an increased likelihood of having penalties removed. On this note, it is crucial for you to start strengthening your brand to protect yourself better from penalties when the next Google update hits.
Building Site Trust
When you have relevancy and authority, all you need to do is build trust in your site and you will see a significant rise in your Google search rankings. Trust makes up a good chunk of Google’s algorithm and you should never neglect it.
Weeding Out Bad Links
Taking a proactive stance is a great way to take a step ahead of Google updates. This is better than waiting for the next update and subsequently picking up the pieces in the aftermath. A good way to do this is by ridding your site of bad links.
Sharpening Anchor Text Diversity
Everyone knows the importance of diversifying their anchor texts. The problem, though, lies in the fact that not a lot of people go about it the right way. Don’t mix keyword-stuffed anchors with generic ones. It looks unnatural and will likely get you penalized when Google uses it as a factor in the near future.
Doing Away with Spamming Social Signals
If you are to analyze the trends of the past year, it’s safe to assume that social signals will play a crucial part in Google’s algorithm. They will have to turn up the ante when it comes to spotting fake signals. This means fake Tweets as well as Facebook likes and suspect AuthorRank.
These practices will carry your site through the rest of 2014 and well into 2015.