Google Wants Everyone to Know You’re Slow

SnailEver since Google launched the Panda update, they’ve made it clear that they aren’t concerned with the businesses that are setting up websites. Their objective is to provide the best possible surfing experience for the user. If that means driving traffic away from subpar sites, then so be it. But, their latest experiment may be the most effective they’ve used to date in terms of immediate effects – the slow label.

Calling Out Slow Pokes

Back in 2010, Google included page speed in their algorithms as a ranking factor. They eventually included tools and reports that helped businesses measure and improve their page speed. The tech giant isn’t stopping there though, since they seem to be keen on including the users in knowing which sites are fast, and which aren’t.

SEO companies in Brisbane first noticed the labels through Google+ posts regarding testing a label in mobile search results. The red ‘Slow’ label will appear next to the site’s URL warning users that their devices might lag if they enter the site. This very small aesthetic change will undoubtedly have a significant impact on mobile searches if Google rolls it out.

The Importance of Labels

The company did something similar to this testing period before they eventually started implementing the mobile-friendly label. Regarding this specific test, authorities form the company only said that they were ‘always experimenting’, making it a good bet that some form of the label will appear in the future.

Many companies welcomed the news since it will ultimately help their sites improve even if they do get hit with the label. But, there were some concerns as to how long Google will take to remove the tag after the company fixes their speed problem. Another interesting point that many SEO analysts are talking about is whether Google has something akin to a ‘Fast’ label in the pipeline as well.

Incorporating such a tag would not only be a welcome change for the websites, but it would also encourage users in a positive way, by highlighting the benefits of a entering a particular site.