The Fourth of July is usually, aside from the national celebrations, the time for vacations, barbecues, going to the beach, and fireworks. But for businesses, it is also their time to play up their all-American roots and appeal to the country’s growing patriotic sentiment during this federal holiday.
To keep up with the event, Brand Keys, a New York-based marketing research company, recently published the results of a survey identifying the most “patriotic” consumer brands in the United States. The list of the most patriotic brands includes well-known brands around the world including Levi’s and Coca-Cola, as well as other names one wouldn’t have thought to be American. According to the survey, “Percentages indicate emotional engagement strength for the single, individual value of “patriotism” the brand gets credit for.”
Finishing at No. 1 is the Chrysler group brand Jeep. This brand of American automobile, a marque of the Chrysler Group LLC, had a 98% rating from most consumers, and is considered to have the deepest American roots of all the brands surveyed. Although the Chrysler group is a consolidated subsidiary of Italian multinational automaker Fiat, the Jeep still manages to top the consumers’ sentiments.
Second on the list is a tie between Hershey’s and Coca-Cola, who both garnered 97%. Possibly because of its roots in the State of Independence that is Pennsylvania, the Hershey Food Company is one of the oldest chocolate companies in the United States, and an American icon for its chocolate bar and the famous Kisses.
The Atlanta, Georgia-based Coca-Cola Company, meanwhile, has been dominating the soft drinks market in the United States and the whole world since the 20th century, led by its flagship soda, Coke.
Levi Strauss and Disney are tied for the third spot, Colgate comes in at the fourth spot, and Zippo finishes at fifth.
For the whole list, visit Brand Keys’ website.