For the majority of websites, search engines are the sole leading source of traffic. SEO is essentially the method of getting yourself found on search engines, including Yahoo!, Bing and Google. In the technical side, it determines how these sites operate and what users look for. It also figures out the actual phrases they type into the search bar and the search engines your target clients prefer.
In this day and age, everyone uses these search engines to shop for properties. As a real estate SEO consultant, you have to take full advantage of this opportunity. Here are the pillars of SEO for your reference:
Planning Your SEO Strategy
Probably one of the most frequent errors that SEO newbs make is they expect all their potential clients to type similar phrases into search engines. The truth is users key in tens of thousands of various terms. Fortunately, you don’t have to worry about covering every keyword they use. As long as you optimize your website correctly, it will rank in the results for all of those phrases.
Moreover, your website needs to concentrate only on the markets that you serve and the type of sellers and buyers that you aim to work with. Try to stay away from the competition and focus your efforts on your target clients. As much as you want to be successful, begin by targeting smaller neighborhoods and towns instead of the entire state cramped with hundreds of your competitors. With this move, you’ll start to witness leads coming in for sellers and buyers who want to sell or own.
Now that you have set your strategy, you can now move on to creating content. Remember that quality content doesn’t only engage your potential clients, but it also draws search engine traffic, comments, links and referrals. Optimized content makes it easier for search engines to pick up your site and they will do their part in directing clients to you.
SEO can be time-consuming, but it will be worth all your efforts. Just remember that the algorithms change all the time and you have to try your best to keep up. However, the two pillars herewith will make sure that your site still gets noticed.