Do you plan to promote your business based in Denver to reach the entire state of Colorado? There are lots of different ways to achieve your goal especially when you know the latest online marketing strategy. And most probably, you already encountered the term SEO – short for Search Engine Optimization.
What is SEO?
For a business to become successful, you want to become visible to all potential clients. This is how SEO works – making sure that your website and its contents show up on search engine results pages or SERP.
But how do you make your website visible on search engines like Google? It’s all about the keywords you use and contents you put on your site. You can consult an SEO company in Denver for these kinds of services.
What are Keywords?
Google has a complex algorithm designed to determine the ranking of websites based on what people are looking for. Getting to know the right combination of words and catchphrases, also known as keywords, is one of the key factors in making your website visible over the internet.
There may be online tools that can help generate the right keywords for your website. However, getting into more details allows you to eliminate some competitions. For instance, if you are selling a product, make sure you explore that topic alone.
It’s called Long Tail, and it helps generate roughly 80% of your website’s traffic.
Website writers and developers have different approaches when it comes to the content. However, it boils down to two things: create the page content based on the keyword or create the keywords based on the content. Make sure that these two are not separated.
There are other factors that the Google algorithm and its web crawlers look inside a website aside from keywords and relevant content. There’s the related page title, which summarizes what visitors could expect to read and see when they click the link.
Linking to trusted websites and enabling them to link back builds trust. Of course, placing links to your social media accounts is one good thing.
Learning the ropes of SEO is quite tedious at the beginning. But once you got a hold of the idea, you will certainly agree that it is indeed a great way to promote your business online. All it needs now is that first giant step.