Salespeople are the masters of small talks, and they can easily persuade people to buy their products. Politicians, on the other hand, are the masters of charisma, and they can easily persuade people to vote for them. What do these people have in common?
They know how to exercise their influence.
Influence is often a misunderstood word. It’s not all about controlling the emotions, decisions or opinions. Top keynote speaker Brad Montogomery says it’s about affecting them, which leads to encouragement and belief. Being persuasive is a useful skill, especially if you carry out a lot of people-facing activities.
Below are some techniques that will help you become more influential:
Create a Sense of Need
Many advertisers are successful in persuading people, as they create a sense of need. When you want to “make your audience an offer he won’t refuse,” you need to make it sound as if it were limited. When applying this, you need to use subtle words. Exaggerated offerings will make you sound like a fraud.
Listen to Them with Intent
Don’t just talk. Persuasion is part speaking and part listening. When you lend your ears to your audience, you’re making them feel that they’re valued and prioritized. And when they get that feeling, they’ll likely agree with you.
Mind Your Body Language
Body language also works in persuasion. Such is a behavior called mirroring, in which one person imitates the movements of the other. Everyone does it unconsciously in almost all types of interactions. If you mirror a person’s hand gesture or other traits that he exhibits, you’re somewhat creating familiarity by making him believe that you’re similar to him. Familiarity leads to comfort, which will help you affect a person’s decisions and opinions.
Give a Guarantee
Seal the deal with the guarantee. People will agree to your offering if you give them assurance. But, be careful with what you’re promising. Be sure that you can fulfill or exceed it. Otherwise, you’re going to ruin your credibility.
Improving your influential powers doesn’t always have to deal with domination and control. It all works with a little psychology and some takeaways from human relations. If you want to learn more about this, be inspired by your favorite keynote speaker or someone whose charisma and people smarts are overflowing.